During the pandemic, the entertainment industry seems to adapt with technology development in order to get away from the economic depression because of the lock down. Surprisingly, Travis Scott canceled his concert but held an in-game Fortnite concert. With this stream, there were many artists who opened virtual concerts through metaverse platforms after him. Furthermore, it influenced the business market as well. Dom Perignon offered their virtual experience with Harrods by collaborating with Lady Gaga. After doing this, Lady Gaga released a new album, Chromatica, and one of songs called “Alice” inspired me to start this project. 

It does not have an official music video, however, her YouTube video released with her performance in virtual reality. Therefore, I intended to create the set design for her music video for the metaverse platform to understand the bridge between the entertainment industry and music videos.